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  • 4 ways to improve your link popularity  By : Theo Swan
    Link popularity one of the most important factors for search engines when calculating their rankings for any particular query. Of course the term entered into the search box should be represented on the returned pages, but link popularity will be a big part of that calculation. Gaining link popularity isn’t hard, but it can be time consuming. Look at the options, and decide what you need to do to climb the search engines.